DJ Swamp
When you’re working on a website, you’ve got to design with several points in mind. You must keep the style consistent with your client’s image, create something their audience will enjoy, and make sure it has the elements they need.
DJ Swamp is an internationally known turntable dj. He’s famous for his pyrotechnic stage shows, unskippable records, and status as a United States DMC Champion. His music is generally dark, with a style that matches what we created for him.
We used some of Swamps own photos and album artwork to create the look of his website. It now boasts features it previously did not while living on a simple content management system we developed for music artists to maintain their own site.
It became clear to us that for DJ Swamp’s site to succeed, we needed to separate the store from the site. By doing this, we dropped the bounce rate, and were able to analyze the traffic separately. We gear the site to one set of keywords and traffic, and the store to another.
We continue to track the traffic coming into the site and the store, while still improving the keywords and phrases for the site. Combining that with the store financials allows us to see what is working and what needs changing. Analyzing this type of data can help any site succeed.
